Core Viewpoint - The article highlights the innovative approaches being taken in the traditional gourd carving industry in Dongchangfu District, Shandong Province, emphasizing the integration of modern techniques and digital platforms to revitalize and sustain this cultural heritage [1][2][3] Group 1: Innovation in Traditional Craft - The sixth-generation inheritor of the "Tangyi Gourd" carving technique, Hao Hongran, is combining platinum with traditional lacquer techniques, marking a first in the industry [1] - Young artisans like Mo Junling are upgrading traditional techniques, using fine hand-engraving methods and acrylic coloring, leading to high-value custom pieces selling for over 8,000 yuan [1] Group 2: Youth Engagement and Digital Transformation - Many young individuals are returning to their hometowns, utilizing social media to promote gourd culture and introducing new agricultural varieties, significantly increasing their incomes [2] - The establishment of an internet service platform for the gourd industry connects artisans and consumers, enhancing product traceability and appealing to younger demographics [2] Group 3: Economic Impact and Market Position - The annual output value of gourds in Tangyi Town has reached 1.8 billion yuan, making it the largest gourd distribution center in China, accounting for three-quarters of the national market share [3] - Local authorities are committed to fostering the gourd industry, aiming to transform local specialties into significant economic drivers for rural revitalization [3]