国际IP本土化
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浙江卡游首次亮相2025服贸会,潮流卡牌架起文化桥
Zhong Guo Jing Ji Wang· 2025-09-11 06:33
Core Insights - The collaboration between KAYOU Animation and China Aviation Cultural Creative has led to the launch of a new series of collectible aircraft cards at the China International Fair for Trade in Services, showcasing the integration of culture and technology [1][2]. Group 1: Event Overview - The China International Fair for Trade in Services serves as a barometer for the development of service trade in China and a platform for cultural exchange and industrial cooperation, attracting over 70 countries and regions [1]. - The theme of this year's fair is "Empowering Technology, Leading Creativity," focusing on traditional Chinese culture and new cultural productivity [1]. Group 2: Product Highlights - KAYOU's exhibition features a diverse range of global IP products, including collaborations with international brands and reinterpretations of traditional Chinese culture [2][3]. - The "Chinese Aircraft Collection Card - Winning in Air and Space" series, launched to commemorate military parades, includes various military aircraft models and innovative "imaginary cards" depicting future aircraft concepts [3]. Group 3: Cultural Impact - The dual transformation of "international IP localization and traditional IP trendification" allows each card to serve as a cultural window, attracting both foreign and domestic audiences [3][6]. - The exhibition aims to make Chinese culture more accessible and engaging to a broader audience, moving beyond traditional cultural exports [6]. Group 4: Market Strategy - KAYOU has been actively participating in international toy exhibitions, such as those in Jakarta and Tokyo, to capture local gaming culture trends and customize products for regional preferences [4][5]. - The strategy of launching customized products in emerging markets while showcasing craftsmanship in mature markets is seen as key to expanding KAYOU's global presence [5].