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市场低迷下 凯斯纽荷兰中国总裁李康详解大型拖拉机销量何以逆势增长
Jing Ji Guan Cha Wang· 2025-10-16 09:38
Core Viewpoint - The launch of new tractor models by Case New Holland comes amid a declining domestic tractor market, indicating a strategic move to capture opportunities in specific segments despite overall market challenges [1][2]. Group 1: Market Trends - The Chinese agricultural machinery market has entered an adjustment period since 2023, with production and sales showing a downward trend, as evidenced by a projected 11.26% year-on-year decline in tractor production for 2024 [1]. - In contrast to the overall market decline, large tractors are experiencing growth, with their market share increasing, while small and medium tractors are seeing significant production decreases of 15.1% and 16% respectively [1][2]. Group 2: Factors Influencing Market Changes - The shift towards larger tractors is attributed to factors such as land consolidation, increased quality demands for agricultural machinery, and a reduction in available rural labor [1][2]. - The trend of land consolidation is particularly pronounced in central China, where small plots are being aggregated into larger ones, leading to a heightened demand for large agricultural machinery [2]. Group 3: Future Outlook and Strategy - The company expresses confidence in the Chinese agricultural market, citing the large population and arable land as a solid foundation for growth, especially in light of global food security concerns [2]. - To enhance competitiveness and stabilize supply chains, the company is focusing on increasing the localization of its product lines, particularly tractors, to leverage China's supply chain advantages for both domestic and international markets [3].