Core Insights - The event showcased the collaboration between the luxury cashmere brand Sandriver and the VR musical film "Shake It Up: Exciting 1995," highlighting the fusion of Eastern aesthetics and Shanghai's cultural heritage [1][4] - The activities emphasized the diverse trends in international consumption and the exploration of future lifestyles through cultural narratives [1][3] Group 1: Brand and Cultural Presentation - Sandriver's global flagship store was launched at the "Jing'an Reception Hall," presenting wearable cashmere art pieces that embody Eastern craftsmanship and lifestyle aesthetics [3] - The event allowed attendees to engage in interactive wool felt painting, creating a connection between the brand and Shanghai's culture, showcasing an innovative immersive consumption experience [3] Group 2: Technological Integration and Cultural Expression - The VR film "Shake It Up: Exciting 1995" offers an immersive experience that combines multiple languages and aims to digitally preserve cultural values while exploring the essence of Shanghai's heritage [4] - The film's creators expressed their intent to construct a "digital memory bank" of the city, reflecting the vibrant atmosphere of Shanghai in 1995 [4] Group 3: Event Impact and Future Prospects - The dual-site model of Sandriver and the VR film at the China International Import Expo aims to extend the impact of the event beyond the main venue, enhancing brand and cultural outreach [5] - Following the expo, Sandriver's flagship store will officially open, and the VR film will premiere at the venue, further engaging audiences with immersive experiences [5][6] Group 4: Cultural Significance and Economic Development - The "Jing'an Reception Hall" serves as a platform for cultural confidence, merging Eastern aesthetics, urban memory, and digital technology to promote a comprehensive cultural narrative [6] - The initiative contributes to Shanghai's goal of becoming an international consumption center, providing a warm gateway for Chinese brands and culture to reach a global audience [6]