城市文旅品牌
Search documents
“欢乐九江GO 2026‘马上跨年’迎新春”主题跨年活动举办
Xin Lang Cai Jing· 2026-01-05 04:16
Core Viewpoint - The New Year's Eve event "Joyful Jiujiang GO 2026" successfully showcased the cultural tourism brand of Jiujiang through various engaging activities, despite inclement weather [2][4]. Group 1: Event Highlights - The event featured three main themes: "Cultural Roots," "Joyful Gathering," and "Future Wishes," incorporating elements like intangible cultural heritage parades and mass wish-making [2]. - A visually stunning light display transformed the scenic area, creating a magical atmosphere that attracted visitors to take photos and enjoy the festive ambiance [2]. - Despite unexpected rain, the organizers adapted quickly by providing rain gear and adjusting the outdoor performance layout, allowing attendees to continue enjoying the festivities [2]. Group 2: Cultural Engagement - Local intangible cultural heritage projects, such as Pangu Opera and Xiezi Lantern, were showcased through dynamic performances that encouraged audience interaction, bringing ancient customs into modern life [4]. - The event included a special non-heritage experience area where visitors could engage in hands-on activities like paper-cutting and lantern-making, guided by heritage practitioners [4]. - An interactive stamp collection activity combined cultural experiences with fun tasks, allowing participants to earn unique Jiujiang-themed creative gifts [4]. Group 3: Culinary Experience - The event featured a vibrant market offering local delicacies such as Jiujiang radish cakes and grilled meats, enhancing the festive atmosphere with a variety of food options [6]. - Visitors could enjoy unique handmade crafts and participate in engaging interactive projects, contributing to a memorable New Year's Eve experience [6]. Group 4: Visitor Experience Enhancement - To maximize visitor enjoyment, the event utilized a dual-stage setup with alternating performances, effectively managing crowd flow and ensuring that all attendees could experience the core shows [7]. - Free Hanfu experience points and creative cosplay contests attracted younger audiences, encouraging social media engagement and amplifying the event's online presence [7].
武汉礼物将开启线上投票海选
Chang Jiang Ri Bao· 2025-08-28 01:36
Core Points - The 2025 Wuhan Gift (Store) Selection Activity aims to enhance the cultural tourism brand of Wuhan and showcase its unique historical and cultural heritage [2][3] - The selection process has attracted 534 tourism products and 129 tourism industry stores, categorized into four main sections: cultural life, technological life, fashionable life, and distinctive life [2] - The evaluation committee consists of 11 members, including experts from the China Characteristic Tourism Commodity Competition, local political advisors, university professors, standardization experts, and media representatives [2][3] Group 1 - The initial review meeting for the selection activity took place on August 27, where the evaluation committee conducted two rounds of assessments to select candidate products and stores [1][2] - The selected products reflect the rich cultural connotations and innovative vitality of Wuhan, including local foods, souvenirs inspired by landmarks like the Yellow Crane Tower, and popular plush toys [2][3] - The next phase will involve an online voting process where citizens and tourists can vote for their favorite Wuhan gifts [2] Group 2 - Each Wuhan gift represents a vivid reflection of the city, aiming to discover products that embody cultural characteristics while meeting artistic and functional requirements [3] - The evaluation committee unanimously agreed that "Wuhan Gifts" integrate elements of local history, culture, and traditional brands, creating cultural tourism products that showcase the city's image [3]
成都世运会开幕!一座城市“秋天”的打开方式
Mei Ri Jing Ji Xin Wen· 2025-08-07 13:25
Core Viewpoint - The Chengdu World Games, officially opened on August 7, 2023, is the largest in history, featuring 6,679 participants from 116 countries/regions, showcasing a significant cultural and sporting event that emphasizes openness and vitality [1][8][20]. Group 1: Event Scale and Participation - The Chengdu World Games includes 34 major events, 60 sub-events, and 256 minor events, with a record 6,679 participants, including 3,942 athletes, making it the largest edition in the event's history [1][8]. - The event is positioned as a complementary global sports event alongside the Olympics, highlighting its significance in the international sports landscape [1][8]. Group 2: Cultural Significance - The event serves as a platform for cultural dialogue, aiming to present a blend of international standards and local cultural elements, showcasing the unique charm of Chengdu [12][15]. - The design of the torch and medals incorporates local cultural symbols, such as bamboo and phoenix patterns, reflecting the rich heritage of the region [12][15]. Group 3: Economic Impact - The World Games are expected to stimulate local tourism and consumption, with initiatives like free access to attractions for ticket holders during the event period [19]. - Chengdu's sports industry is projected to exceed 1.3 billion yuan in total scale by 2024, with sports consumption expected to reach 800 billion yuan this year, indicating a robust growth trajectory [20][25]. Group 4: Youth Engagement and Future Sports - The event features modern sports that resonate with the younger generation, such as parkour and ultimate frisbee, reflecting a shift towards more contemporary athletic activities [20][23]. - The involvement of local youth and international athletes in informal interactions highlights the vibrant community spirit and cultural exchange fostered by the event [25].