Core Insights - The article highlights the significant growth and evolution of fund advisory services in China, with institutions like E Fund and Yingmi Fund reporting impressive performance metrics and a shift towards more personalized client services [1][2][3]. Group 1: Performance Metrics - Yingmi Fund's advisory assets exceeded 41 billion RMB by February 2025, with a growth rate of 28% in 2024 and an overall increase of 88% from 2022 to 2024 [3]. - E Fund's advisory services have served over 120,000 individual clients and more than 100 institutional clients, with a profitability rate of approximately 70% since the service's launch [3]. - By the end of 2024, the advisory service of China Merchants Securities had a client base of 80,200 and an asset scale of 5.112 billion RMB, marking a 9.79% increase from the previous year [3]. Group 2: Client Behavior and Needs - The demand for advisory services is diverse, requiring a shift from simple product recommendations to comprehensive financial planning and personalized investment strategies [2][5]. - Clients of Yingmi Fund have an average holding period of 690 days, indicating a long-term investment approach, with 70% of client assets allocated to equity products [5]. - The relationship between advisors and clients is built on trust and understanding, which helps clients navigate market volatility and achieve better long-term returns [5]. Group 3: Future Directions and Innovations - The advisory business is transitioning from a fund-based model (1.0) to a client-account-based model (2.0), focusing on financial planning and asset allocation [7][8]. - High-quality advisory talent is essential for the sustainable development of the advisory business, with a need for standardized training and certification processes [9]. - Technological innovation, including the responsible use of AI, is crucial for enhancing advisory services and improving client experiences [10].