Core Viewpoint - Chahua Co., Ltd. has experienced rapid growth in export sales in the first half of 2025, driven by strategic adjustments in its market approach and the introduction of a new strategic shareholder, Dama Technology [1][2][3] Group 1: Business Strategy and Market Expansion - The company is focusing on a multi-channel strategy to replace its previous reliance on traditional retail channels, enhancing its market foundation through channel expansion and targeted marketing [1] - In the domestic market, Chahua is emphasizing the BC (Business Chain) channel and accelerating the layout of "Chahua Living Hall" series stores to reach diverse customer groups [1] - The company is also deepening its development in lower-tier markets, extending its product reach to county and town markets [1] Group 2: E-commerce and Technological Integration - Chahua is accelerating its layout in the "home delivery economy" and "interest e-commerce" by partnering with platforms like Pupu and Xiaoxiang [1] - The company has introduced Dama Technology as a strategic shareholder and acquired its subsidiary Dama Intelligent, which is now rapidly building a chip distribution and technical service system [2] - Dama Intelligent achieved revenue of 136 million yuan in the first half of 2025, accounting for 36.5% of the company's total revenue, becoming a significant growth driver [2] Group 3: Financial Performance - In the first half of 2025, Chahua reported revenue of 374 million yuan, a year-on-year increase of 41.55% [3] - The net profit attributable to shareholders was a loss of 3.67 million yuan, significantly narrowing compared to the previous year, indicating an improvement in profitability [3] Group 4: International Market Development - The company is strengthening its "going abroad" strategy, focusing on expanding into Southeast Asia, particularly through strategic cooperation with MR.D.I.Y. [2] - Initial marketing activities in Southeast Asia have shown significant results, contributing to the rapid growth of the company's export sales [2]