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迪仕艾普 × 深圳欢乐海岸打造沉浸式护肤新地标
Sou Hu Cai Jing· 2025-06-05 10:16
Core Viewpoint - The strategic partnership between Disiap and Shenzhen Happy Coast aims to create the world's first "Aesthetic Flagship Store," exemplifying the deep integration of technology and cultural tourism [1][3]. Group 1: Store Concept and Design - The flagship store will be located in a three-story independent building by the lakeside and will be transformed into a "roaming art piece," differing from traditional skincare stores [1]. - The store features innovative design elements that enhance the consumer experience, including interactive light installations that combine skincare knowledge with artistic displays [1][3]. Group 2: Services and Community Engagement - The flagship store will offer VIP customized services, with professional skincare consultants providing tailored skincare solutions based on individual needs [3]. - It will serve as a high-end lifestyle social platform, hosting various themed events to facilitate consumer interaction and sharing [3]. Group 3: Economic Impact and Strategic Importance - The collaboration is a key component of Shenzhen Happy Coast's "Beauty Economy" strategy, leveraging Disiap's strong online presence on platforms like Douyin to enhance offline foot traffic [3]. - The partnership aims to activate nighttime consumption potential, promoting the development of "Night Economy × Beauty Economy" [3]. - Integrating Disiap's scientific skincare philosophy into the artistic environment of Happy Coast will enrich the park's offerings and enhance its competitiveness in the high-end consumer market [3].