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关税大棒叠加影业低迷,好莱坞巨头们正在寻求哪些新出路?
声动活泼· 2025-04-09 06:12
Core Viewpoint - Hollywood has evolved from a geographical location to a global symbol of the film industry, facing significant challenges in recent years due to the pandemic and labor strikes, prompting major studios to seek new revenue streams and adapt their business models [1][5]. Group 1: Historical Context - Hollywood became the center of the American film industry by 1918, producing 80% of U.S. films [1]. - The consolidation of film studios led to the creation of the "Big Five" and "Little Three" production companies, which together produced 60% of the U.S. film output [2][3]. Group 2: Current Challenges - The pandemic severely impacted the film industry, and the 2023 writers' and actors' strikes have resulted in a shortage of new films for 2024 [5]. - Global box office revenue fell to $30 billion in 2022, a 7% decline from 2023, with U.S. and international markets down about 20% compared to pre-pandemic levels [5]. Group 3: Cost-Cutting Measures - Major studios are reducing production quantities and content spending, with U.S. TV production hours down 30% in 2022 [6]. - Disney plans to cut its content budget by $3.6 billion in fiscal 2024, while other studios like Universal and Warner Bros. are also reducing spending [6]. Group 4: Location Shifts - Rising production costs in California have led studios to relocate filming to states offering tax incentives, with usage of local studios dropping from 90% to 63% [6][7]. - Studios are also moving productions overseas to take advantage of lower costs and incentives, with Canada and the Czech Republic being popular choices [7]. Group 5: Diversification Strategies - Disney is significantly increasing investment in its experiential business, planning to spend $60 billion over the next decade on theme parks and cruises [9]. - Warner Bros. and Paramount are expanding their global experience divisions, including theme parks and hotels [10]. Group 6: Focus on Sports Content - The decline in film production has led studios to invest more in live sports, which attract large audiences and generate substantial advertising revenue [13][15]. - Disney allocates 40% of its content budget to sports programming, while Netflix has begun live streaming sports events [15].