Core Insights - The company reported Q3 revenue of 5.797 billion, exceeding the previous guidance limit of 28%, with a year-on-year growth of 28.2% [1] - Adjusted net profit for Q3 was 767 million, reflecting an 11.7% increase, but net profit margin decreased by 2.0 percentage points to 13.2% [1] - The acquisition of Yonghui Supermarket has impacted short-term profits, leading to financial expenses of 105 million and investment losses of 145 million in Q3 [1] Revenue and Profitability - For the first three quarters of 2025, total revenue reached 15.190 billion, marking a 23.7% increase, with a gross margin of 44.4% [1] - Adjusted net profit for the same period was 2.046 billion, up 6.1%, but the adjusted net profit margin decreased by 2.2 percentage points to 13.5% [1] Store Expansion - The company achieved a milestone of 8,000 stores, with a total of 8,138 stores as of Q3 2025, a net increase of 718 stores year-on-year [1] - By brand, MINISO generated Q3 revenue of 5.222 billion, a 22.9% increase, with 7,831 stores, including 4,407 in mainland China and 3,424 overseas [1] - TOPTOY reported Q3 revenue of 575 million, reflecting a significant growth of 111.4%, with 307 stores [1] Same-Store Sales Improvement - MINISO's same-store sales in mainland China showed high single-digit growth in Q3, with estimates indicating low double-digit growth in October [2] - Overseas same-store sales experienced mid-single-digit growth, influenced by geopolitical factors in regions like Latin America, but long-term prospects remain positive [2] - TOPTOY also reported same-store sales growth in the low single digits, driven by the company's IP strategy and large store contributions [2] Strategic Initiatives - The company is focusing on an IP-driven strategy, having signed contracts with 16 artist IPs, and is utilizing a "small batch trial sales + data iteration" model for promotion [2] - The introduction of large store formats, such as MINISOLAND and MINISO FRIENDS, is expected to enhance store performance and contribute to revenue growth [2] - A significant transformation is planned, with 80% of stores expected to undergo changes by 2026, shifting from retail to cultural and creative offerings [2] Financial Outlook - The company anticipates revenue adjustments for 2025-2027 to 21.203 billion, 25.800 billion, and 29.992 billion, respectively, considering the impact of the Yonghui acquisition [3] - Projected net profits for the same period are 1.989 billion, 3.155 billion, and 4.020 billion, with corresponding PE ratios of 22.19, 13.99, and 10.98 [3] - The investment recommendation remains "buy" based on same-store recovery and rapid overseas expansion, despite the financial burdens from the Yonghui acquisition [3]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% within the next six months [6]. Core Insights - The company reported Q3 revenue of 5.797 billion, exceeding the previous guidance of 28% growth with a year-on-year increase of 28.2%. Adjusted net profit was 767 million, reflecting an 11.7% increase, while the adjusted net profit margin decreased by 2.0 percentage points to 13.2% [1]. - The company has achieved a milestone of 8,138 stores as of Q3 2025, with a net increase of 718 stores year-on-year. Notably, MINISO's revenue grew by 22.9% to 5.222 billion, with 7,831 stores, while TOP TOY's revenue surged by 111.4% to 575 million [2]. - The company is seeing improvements in same-store sales both domestically and internationally, driven by its IP strategy and larger store formats. Domestic same-store sales growth is estimated to reach low double digits in October, while international sales are experiencing moderate growth [3]. - The report highlights the impact of the acquisition of Yonghui Supermarket, which has led to increased financial costs and investment losses. However, the company expects to see improvements in profitability by 2026-2027 as store renovations and closures reduce burdens [4]. Financial Summary - For the fiscal year 2025, the company is projected to achieve revenues of 21.203 billion, with a net profit of 1.989 billion, reflecting a decrease of 24.02% compared to the previous year. The projected P/E ratios for 2025, 2026, and 2027 are 22.19, 13.99, and 10.98 respectively [5][11]. - The company’s revenue growth rates are expected to be 24.77% in 2025, 21.68% in 2026, and 16.25% in 2027, indicating a strong growth trajectory despite short-term challenges [5].