Workflow
大排量摩托车渗透率提升
icon
Search documents
西部证券:国内大排量摩托车渗透率持续提升 中国摩企开启全球化2.0征程
智通财经网· 2025-09-03 02:08
Core Viewpoint - The report from Western Securities indicates that domestic motorcycle manufacturers in China are narrowing the gap with global leaders in terms of product quality and technology, particularly in the high-displacement motorcycle segment, which is expected to maintain strong growth momentum in overseas markets [1][4]. Group 1: Global Market Overview - Global motorcycle sales are projected to exceed 60 million units in 2024, with Europe (excluding Turkey), the United States, and Australia being the primary markets for high-displacement motorcycles, where the penetration rate averages over 60% [1]. - Southeast Asia and India represent the largest motorcycle markets overseas, with a combined market size exceeding 30 million units, primarily consisting of low-end small-displacement motorcycles [2]. - Latin America and Mexico are key export regions for Chinese motorcycle manufacturers, focusing on low-end models, with rapid growth in motorcycle sales and an increasing penetration rate for high-displacement motorcycles [1][2]. Group 2: Domestic Market Dynamics - Domestic motorcycle demand is declining, with internal sales expected to drop to 8.91 million units in 2024, a year-on-year decrease of 16.6%. However, high-displacement motorcycle sales are experiencing significant growth, with sales projected to rise from approximately 140,000 units in 2020 to 400,000 units by 2024, reflecting a compound annual growth rate (CAGR) of 30% [3]. - The current development stage of China's high-displacement motorcycle market is comparable to Japan's in the 1980s, indicating substantial growth potential [3]. Group 3: Export Growth Potential - From 2020 to 2024, China's motorcycle exports are expected to increase from 7.09 million units to 11.02 million units, with a CAGR of 11.64%. The export share of total sales is projected to rise from 41.5% to 55.3%, highlighting exports as a crucial growth driver for domestic manufacturers [4]. - Currently, Chinese manufacturers hold less than 10% of the overseas market share for high-displacement motorcycles, suggesting significant potential for expansion. It is estimated that by 2028, domestic high-displacement motorcycle exports could approach 900,000 units, with a CAGR of approximately 25.5% from 2024 to 2028 [4].