Core Viewpoint - The event planning industry in China is experiencing significant growth driven by increasing demand from various sectors, including government, enterprises, and individuals, with a projected market size of CNY 346.08 billion in 2024, reflecting a year-on-year growth of 8.23% [1][11]. Industry Background - The event planning industry is closely linked to the cultural and entertainment sectors, supported by various government policies aimed at promoting cultural creativity and consumer rights [4]. - The rising economic development and consumer spending in China have led to a growing demand for event planning services, both for corporate branding and personal celebrations [4][11]. Industry Chain - The upstream of the event planning industry includes various resource providers such as venues, equipment suppliers, and technical service providers, while the downstream consists of corporate clients, government entities, and individual customers [7][8]. Current Development - The event planning industry is expanding its service scope due to increasing demand from diverse clients, with offline events accounting for approximately 60.34% and online events for about 39.66% of the market [11]. Competitive Landscape - The industry is characterized by a large number of small to medium-sized enterprises, with over 2.5 million companies operating in the sector, leading to intense competition [13]. - Major players in the industry include companies like艾德韦宣集团, 蓝色光标, and others, which leverage their resources and expertise to capture market share [14][15]. Industry Trends - Future trends indicate a growing integration of big data, VR/AR technologies, and cross-industry collaborations, enhancing the quality and diversity of event planning services [23].