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普拉达收购范思哲正式完成
Bei Jing Ri Bao Ke Hu Duan· 2025-12-02 15:37
Core Viewpoint - The acquisition of Versace by Prada has been officially completed for €1.25 billion, with expectations of significant growth potential for the Versace brand under the Prada Group's management [1] Group 1: Acquisition Details - Prada Group announced the completion of the acquisition of Versace for €1.25 billion, following all regulatory checks [1] - Lorenzo Bertelli, the current Chief Marketing Officer and Sustainability Director of Prada, will become the Executive Chairman of Versace [1] - The acquisition is expected to enhance Prada's portfolio, with Versace projected to contribute 13% to the total revenue of the Prada Group post-acquisition [1] Group 2: Financial Performance - Prada Group reported a revenue of €5.4 billion last year, marking a 17% year-on-year increase [1] - Versace's performance has been underwhelming in recent years, contributing approximately 20% to Capri Holdings' revenue for 2024 [1] - The Prada Group has invested €60 million in its supply chain this year, including the establishment of new factories in Italy [1] Group 3: Strategic Integration - Prada Group plans to integrate Versace into its Italian production system, leveraging similar expertise across brands [1] - The production facility in Scandicci, which currently produces for Prada and Miu Miu, is expected to soon include Versace products [1]