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奢侈品品牌涨价策略
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“一觉醒来,涨了1000块!” 知名品牌又涨价,已是今年第3次!专家:他们并不想涨太多,但一定要涨……背后巨头利润大跌
Mei Ri Jing Ji Xin Wen· 2025-08-01 12:44
Group 1 - LV has raised prices for the third time this year, with increases ranging from 200 to 1000 yuan per item, reflecting an overall increase of over 2%, with some items exceeding 3% [1][4][8] - LVMH's financial performance has declined, with total revenue down 4% to 39.81 billion euros and net profit down 22% to 5.69 billion euros in the first half of the year [3][4] - The fashion and leather goods segment, which includes LV, experienced the worst performance, with organic revenue down 7% to 19.12 billion euros [4][6] Group 2 - Other luxury brands such as Chanel, Hermès, and Prada have also raised prices this year, indicating a broader trend in the luxury market [3][8] - The frequent price increases by top brands are seen as a strategy to maintain brand image and consumer confidence, as well as to counteract rising operational costs [8][10] - The luxury market is facing challenges, with a significant portion of consumers reducing or pausing their spending on luxury goods, leading to a shift towards savings and second-hand luxury items [10][13]