奢侈品市场营收增长

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爱马仕第二季度营收39.1亿欧元同比增9%,亚太市场降温明显 | 贵圈
Xin Lang Cai Jing· 2025-07-30 08:41
Core Insights - Hermes reported a revenue of €3.91 billion for Q2 of FY2025, reflecting a 9% year-over-year growth at constant exchange rates [2] - For the first half of the year, total revenue increased by 8% to €8.03 billion, with operating profit rising by 5.7% to €3.33 billion, maintaining a high operating margin of 41.4% despite a 60 basis points decline [2] Regional Performance - The Asia-Pacific market, including China, showed signs of cooling, with Q2 revenue growth of only 0.1% to €1.6 billion and a cumulative increase of 1.5% for the first half [2] - Japan experienced strong growth, with revenue surging by 14.7% to €390 million [2] - The Americas market grew by 12.3% to €760 million, while Europe saw a 9.1% increase to €970 million, and the Middle East recorded a robust growth of 20.4% to €180 million [2] Product Segment Performance - The leather and equestrian goods segment remained the profit backbone, with Q2 revenue growing by 14.8% to €1.77 billion, outperforming market expectations [2] - The ready-to-wear and accessories segment grew by 3.8% to €1.11 billion, driven by positive responses to the autumn/winter women's and summer men's collections in Paris and Shanghai [3] - The silk and textiles segment increased by 2.2% to €190 million, while the perfume and beauty segment declined by 7.2% to €120 million due to a high base from the previous year [3] - The watch segment fell by 5.5% to €130 million, whereas jewelry and home goods saw a growth of 14.9% to €510 million [3] Pricing Strategy - Hermes' CEO Axel Dumas stated that there are currently no plans for further price increases this year, following a previous global price hike of 7% and an additional 5% increase in the U.S. market to offset tariff impacts [3]