Core Viewpoint - The "Media+" initiative has significantly enhanced the brand visibility and market reach of Tianyang mangoes, leading to increased sales and income for local farmers and businesses [7][9][32]. Group 1: Brand Enhancement - The quality of Tianyang mangoes has been recognized, but previously, brand awareness was limited to regional levels. The "Media+" initiative has increased exposure and brand value [15][18]. - In 2025, advertisements for Tianyang mangoes were launched in major urban areas, including Shenzhen and Guangzhou, reaching millions of potential consumers [19][20]. - Continuous media promotion has raised awareness of Tianyang as a key mango-producing region, contributing to a nearly 50% increase in overall sales volume compared to previous years [31][30]. Group 2: Market Expansion - The "Media+" initiative has facilitated connections with new customers and channels, resulting in significant orders and partnerships [36][38]. - In 2024, 30 e-commerce companies participated in sales matching activities across major cities, leading to 14 signed cooperation agreements worth approximately 20.5 million yuan [40]. - Collaborative efforts with well-known restaurants have created new product offerings, expanding market reach beyond traditional sales methods [44][46]. Group 3: Economic Impact - The "Media+" initiative has led to substantial income increases for farmers and businesses, with some companies reporting a 50% rise in revenue [80][82]. - The local mango wholesale market has seen increased employment opportunities, with daily wages for workers ranging from 200 to 300 yuan [86][88]. - The initiative has also attracted investment in smart agriculture and cold chain logistics, further supporting the mango industry's growth [96][97].