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上海金山:高素质农民培育学用贯通结业暨农业电商联合体成立仪式举行
Huan Qiu Wang· 2025-12-25 08:57
Core Insights - The event on December 23 marked the successful completion of the high-quality farmer training program in Jinshan District, Shanghai, which is recognized as one of the 70 national pilot counties for integrated learning and application from 2024 to 2025, focusing on cultivating composite new farmers and activating the agricultural e-commerce ecosystem [1][5] Group 1: Training and Development - The Jinshan District has launched an innovative training model combining theoretical lectures, practical training, and real-world application, aiming to equip 100 trainees with essential skills in e-commerce, including live streaming and digital marketing by August 2025 [2] - The project will introduce an "AI + E-commerce" specialized training camp to enhance skills in AI content generation, digital human live streaming, and data analysis, facilitating a transition from basic live streaming to effective technology utilization [2][6] Group 2: Competitions and Practical Application - A competition was held on November 5 to assess the practical skills of trainees in three areas: e-commerce live streaming, short video creation, and agricultural IP planning, utilizing both online evaluations and live presentations [2] - Trainees shared their transformation stories and demonstrated their achievements, showcasing the effectiveness of the integrated learning approach [3] Group 3: Industry Collaboration and Ecosystem Development - The establishment of the "Jinshan Agricultural E-commerce Co-creation and Shared Prosperity Alliance" signifies a new phase in resource integration and collaborative development in agricultural e-commerce, focusing on promoting local agricultural products and enhancing brand standardization [5] - The project has led to an average increase of over 15 times in trainee social media followers, with more than 1,800 pieces of content published and over 700 live streams conducted, resulting in a 45% increase in regional agricultural e-commerce sales [6] Group 4: Future Prospects and Impact - As a national pilot, Jinshan District aims to leverage its experience in talent cultivation to promote the "Jinshan New Farmers" brand, contributing to agricultural efficiency and farmer income growth, thereby injecting strong momentum into the high-quality development of urban agriculture in Shanghai [6]