Core Viewpoint - The opening of the New Song Night City marks a significant development in Shandong's cultural tourism landscape, blending Song Dynasty aesthetics with modern immersive experiences, and aims to attract both tourists and local residents [1][6]. Group 1: Opening Ceremony and Experience - The opening ceremony featured a poetic theme, emphasizing the revival of the Song Dynasty culture and lifestyle, inviting visitors to engage with the historical ambiance [3][5]. - The event showcased the "Song Tide NPC Team," which serves as interactive characters guiding visitors through the immersive experience, enhancing the atmosphere of the celebration [5]. Group 2: Economic Impact and Innovation - The New Song Night City is positioned as a transformative project for Shandong's night economy, introducing a "Five New + One Heart" immersive model that includes interactive performances and diverse cultural experiences [6]. - This initiative aims to fill the gap in large-scale immersive night tourism projects in Shandong, providing solutions for off-peak seasons and enhancing overnight consumption and visitor engagement [6]. Group 3: Spring Festival Activities - The opening coincides with the Spring Festival, featuring six exclusive activities designed to immerse visitors in the Song Dynasty experience, including drone shows and traditional performances [8][10]. - The event encourages participation from families and friends, promoting a vibrant cultural atmosphere during the holiday season [8].