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消费者洞察报告:防脱功效洗护
青眼网络科技(武汉)· 2025-03-18 02:54
Investment Rating - The report indicates a strong growth potential in the global anti-hair loss market, with projections suggesting that the market will exceed $30 billion in China by 2030 [2][83]. Core Insights - The anti-hair loss market is experiencing rapid growth, driven by increasing consumer awareness and demand for effective solutions to hair loss issues [79][80]. - The average age of individuals experiencing hair loss is around 30 years, with a significant portion of the affected population being from the post-90s generation [83][105]. - The report highlights a shift in consumer demographics, with a notable increase in demand for anti-hair loss products among younger consumers [83][105]. Summary by Sections 1. Definitions of Hair Loss - Hair loss is categorized into physiological and pathological types, with androgenetic alopecia being the most common form [9][10]. 2. Consumer Demand Analysis - Female consumers show a higher demand for anti-hair loss products compared to male consumers, with women being more concerned about the impact of hair loss on their appearance [14][15]. - The primary consumer demographic for anti-hair loss products is aged 26-35, accounting for 64.6% of the market, reflecting a trend towards younger consumers seeking solutions [16][25]. - Over half of the consumers experiencing hair loss have oily hair, indicating a need for products that address both oil control and hair loss [18][19]. 3. Market Development Overview - The global anti-hair loss market is projected to grow at a compound annual growth rate (CAGR) of 7.7%, reaching over $10 billion by 2029 [81][82]. - The Chinese market for anti-hair loss products is expected to reach 300 billion yuan by 2030, driven by a growing consumer base and increasing awareness [85][83]. 4. Competitive Landscape - The market is becoming increasingly concentrated, with a few leading brands dominating the space, indicating a maturation of the anti-hair loss market [92][93]. 5. Market Trend Analysis - There is a rising trend in the use of scalp oils and essences, which are becoming the fastest-growing product categories within the anti-hair loss segment [87][88]. - Consumers are increasingly looking for products that not only prevent hair loss but also provide additional benefits such as oil control and dandruff reduction [55][56]. 6. Consumer Behavior and Preferences - A significant portion of consumers (over 80%) are willing to try new anti-hair loss products, indicating unmet needs in the current market [65][66]. - The average expenditure on anti-hair loss products is around 1117.8 yuan per year, with younger consumers showing higher spending tendencies [69][74]. 7. Product Preferences - Consumers prefer products with plant-based ingredients, with over 80% expressing a preference for such components in anti-hair loss formulations [51][52]. - The most popular product types include anti-hair loss shampoos and conditioners, with a growing interest in scalp oils and essences [48][49].