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大熊猫花花履新“体验官”,希尔顿携手熊猫基地文创放大招
Nan Fang Du Shi Bao· 2025-07-10 14:31
Core Points - Hilton Group has announced that the giant panda "Hua Hua" will serve as the "Pet Experience Officer" for its summer campaign "Love You Regardless of Size" [2][4] - The campaign focuses on creating family-friendly travel experiences that cater to different family members, promoting intergenerational travel [4][5] - The collaboration with the panda base aims to inspire family travel ideas and provide rich experiences for guests of all ages [5] Group 1 - The "Love You Regardless of Size" summer campaign will feature specially designed "Hua Hua" themed rooms in selected hotels in the Sichuan-Chongqing region, equipped with custom amenities [8][10] - The campaign includes limited-time panda-themed meals in hotel restaurants, enhancing the family vacation experience [8][10] - A series of collectible blind box figurines and themed electronic room cards featuring "Hua Hua" will be launched nationwide [10][12] Group 2 - According to Hilton's 2025 Trend Report, 98% of new generation travelers in China actively participate in family vacation planning, with 68% of parents prioritizing their children's interests when choosing destinations [12] - The collaboration with the panda base is seen as a significant step in promoting the concept of integrating conservation into daily life, aiming to raise awareness and engage the community [12][14]