Financial Data and Key Metrics Changes - Consolidated revenue increased by 31% to $119 million for Q3 2025, with adjusted EBITDA rising 17% to $31.3 million [7][17] - Gross margin improved to 59.2%, up 360 basis points year over year and 210 basis points sequentially [17] - Adjusted EBITDA guidance raised to a range of $115-$120 million, up from $110-$114 million [7][19] Business Line Data and Key Metrics Changes - Modern oral revenue, including Fre and On!, surged 628% year over year to $36.7 million [8][18] - Stoker's revenue increased by 81% to approximately $74.8 million, with MST sales up 6% and loose leaf sales up 4% [12][18] - Zig-Zag revenue decreased by 11% to $44.2 million, reflecting anticipated declines due to a focus on modern oral products [12][17] Market Data and Key Metrics Changes - White nicotine pouch brands now account for 31% of the business, up from 26% in Q2 and 6% a year ago [18] - Analysts expect the nicotine pouch category to approach or exceed $10 billion in manufacturers' revenue by the end of the decade [9] Company Strategy and Development Direction - The company is prioritizing investments in modern oral products while maintaining cash flow from heritage brands [10][11] - Key initiatives include reallocating sales and marketing resources, expanding international markets, and enhancing U.S. manufacturing capabilities [10][11] - The company aims to double the size of its sales force by the end of 2026 [11] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the growth potential in the nicotine pouch market and the company's long-term target of achieving double-digit market share [9] - The company is focused on maintaining a balance between growth and profitability, with expectations of continued promotional activity in the market [66] Other Important Information - The company raised $100 million in gross proceeds under its at-the-market offering program to support growth initiatives [10][19] - The company plans to update its buyback authorizations to provide for $200 million of capacity under each program [10] Q&A Session Summary Question: Capacity and COGS for onshoring - Management indicated that onshoring will lead to immediate savings in inbound freight and tariff avoidance, with expected improvements in unit economics as production ramps up [22][24][25] Question: In-store market share for modern oral category - Management noted that while specific market share data is not disclosed, they are encouraged by the results of in-store selling as distribution expands [26][27] Question: Growth drivers for MST and loose leaf - Growth in MST and loose leaf was attributed to a combination of increased market share and favorable pricing, with significant opportunities for further gains [31][32] Question: Modern oral growth drivers for Fre and On! - Both brands experienced healthy growth, with On! dominating B2C and making inroads into brick-and-mortar accounts, while Fre had a strong quarter in both online and physical retail [33][35] Question: Promotional environment outlook - Management remains bullish on the category, anticipating continued promotional activity driven by larger competitors, while focusing on building brand connections with consumers [66]