Core Insights - The demand for Alkyl Ether Sulfate (AES) is rapidly increasing due to the growth of downstream markets such as detergents and personal care products, with a projected demand of 800,600 tons and a market size of 7.414 billion yuan in 2024 [1][6][7] Overview - AES, also known as Ethoxylated Alkyl Sulfate, is a modified product derived from nonionic surfactant Alkyl Ethoxylate (AEO) through sulfonation and neutralization, possessing both nonionic and anionic surfactant properties [2][3] Market Policies - Recent policies in China aim to guide the AES industry towards green and sustainable development, including initiatives for high-quality development in the petrochemical sector and standards for quality enhancement [4] Industry Chain - The AES industry chain includes upstream suppliers of raw materials like AEO and sulfurizing agents, midstream AES production companies, and downstream markets such as household detergents and personal care products [4][5] Demand Structure - The largest consumer market for AES is household detergents, accounting for 60% of the total demand in 2024, driven by urbanization and increasing population [5][6] Competitive Landscape - The AES market in China is highly concentrated, with leading companies like Licheng Industrial and Zanyu Technology holding a combined market share of 61.46% in 2024, with Zanyu Technology being the largest supplier [8][9] Company Analysis - Zanyu Technology is a leading high-tech enterprise specializing in surfactants and has projected revenues of 10.79 billion yuan in 2024, with surfactants contributing 41.71% of total revenue [8][9] - Licheng Industrial focuses on surfactants and cleaning products, expecting revenues of 3.649 billion yuan in 2024, with surfactant sales making up 92.55% of total revenue [8][9] Development Trends - The AES industry is expected to focus more on environmental sustainability, with an emphasis on biodegradable and low-toxicity products, as well as customization to meet diverse consumer needs [9]