Core Insights - The release of the "Consensus on Health Management of Common Minor Illnesses (2025 Edition)" aims to define and manage common minor illnesses, enhancing the capabilities of healthcare workers, pharmacies, and patients in China [1][3] - The consensus is a significant step towards achieving the goals outlined in the "Healthy China 2030" initiative, promoting a preventive health approach and improving public health literacy [3][4] Group 1: Industry Impact - The consensus provides insights and motivation for the development of the health industry, unlocking market potential and guiding enterprises towards innovation [4] - The management of common minor illnesses is crucial for individual and family health, as well as for the broader healthcare system [5] Group 2: Consumer Insights - A national consumer survey indicated a strong desire among Chinese consumers to manage common minor illnesses at home, but there is a significant lack of confidence in their ability to do so [5] - The company is committed to enhancing health literacy and empowering consumers to manage their health effectively, contributing to the high-quality development of the health industry in China [5][8] Group 3: Company Initiatives - The company has over 135 years of experience in the consumer health sector, focusing on providing science-based products to protect the health of approximately 1.2 billion consumers globally [7] - The company collaborates with various stakeholders to improve health literacy among Chinese consumers, supporting education in areas such as children's fever, oral health, and allergy management [8]

Core Points - The Chinese Pharmaceutical Commercial Association released the "Health Management Standards for Common Minor Ailments in Retail Pharmacies" to enhance the pharmaceutical service capabilities of retail pharmacies and promote the upgrade of health management models in the industry [1][3][4] - The management of common minor ailments is aligned with the "Healthy China 2030" initiative, shifting the focus from disease treatment to health management, which is crucial for reducing medical costs and promoting economic growth [2][4] Group 1 - The new standards provide guidelines for retail pharmacies on personnel configuration, service environment, and health management service core elements, forming a comprehensive service system for managing common minor ailments [3][4] - The standards cover a wide range of common minor ailments, including colds, flu, dermatitis, and digestive issues, addressing various health and medication needs [3][4] - The association emphasizes that pharmacies should evolve from merely selling drugs to becoming "health stations" that actively assist consumers in managing their health [3][4] Group 2 - A survey indicated that over 70% of consumers have a strong desire for knowledge and skills in managing common minor ailments, yet less than 20% feel confident in managing them [6][9] - The collaboration between Kefu and Yixin Pharmacy Group aims to establish management zones for common minor ailments, providing one-stop health management services [6][9] - The establishment of these management zones is expected to enhance brand image and attract more customers to pharmacies [7][9] Group 3 - The transition of retail pharmacies into health management centers faces challenges, including a shortage of professional talent and the need for pharmacies to balance costs and benefits [10][11] - The initiative aims to build consumer trust in pharmacies as the go-to place for managing minor ailments, promoting a shift in public perception [10][11] - The collaboration between Kefu and Yixin serves as a model for the transformation and upgrading of the pharmaceutical retail industry [11]