平台协同效应
Search documents
“十一”飞猪倍数级领涨旅游市场:履约GMV较去年大增48%
Zhong Guo Jing Ji Wang· 2025-10-09 09:13
Core Insights - Fliggy announced a 48% increase in GMV for travel services during the 2025 National Day and Mid-Autumn Festival holiday compared to last year, with service users growing by 30% [1] Group 1: Performance Metrics - Domestic flight and global hotel bookings on Fliggy reached historical peaks, setting new single-day records [1] - Hotel business showed significant growth, with hotel night stays from October 1 to October 8 increasing by 78% year-on-year [1] - Orders for Fliggy's National Day holiday travel services through Taobao increased by 74% compared to last year [1] Group 2: Strategic Developments - Fliggy has integrated a new primary entry point within the Taobao app, enhancing collaboration with the newly launched Taobao VIP membership system [1] - The synergy from this integration is translating into a new consumer experience and business opportunities [1] - 88VIP users contributed to a 120% increase in hotel order volume, with per capita spending on the rise [1] Group 3: Future Outlook - Encouraged by the growth during the Golden Week, travel merchants are actively preparing for this year's Double 11 sales [1] - Fliggy's "God Coupons" for the 2025 Double 11 event officially started on October 4 [1]