开拓多元化市场

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广交会观察:中国陶瓷企业携新品开拓多元化市场
Zhong Guo Xin Wen Wang· 2025-04-24 13:20
Core Insights - The 137th Canton Fair is showcasing over ten thousand new ceramic products from Chinese manufacturers, focusing on diversifying market reach [1][3] - China is a major global producer of daily-use ceramics, with increasing demand from Southeast Asia, Europe, and North America driving exports [1][3] Group 1: Market Expansion - Chinese ceramic companies are targeting new markets in the Middle East and Asia, with some already receiving orders from clients in Dubai, Russia, and Europe [3] - The export value of Chaozhou ceramic products is expected to exceed 10 billion RMB in 2024, highlighting the region's production capacity and price advantages [3] Group 2: Product Innovation - Companies are introducing innovative designs and materials, with a focus on high-end, eco-friendly, and personalized ceramics to meet rising consumer demands [5] - Approximately 80% of new products from Hunan Hualian Ceramics use recyclable materials, catering to the environmental concerns of European consumers [5] Group 3: Buyer Engagement - Buyers from various regions, including the U.S. and the Middle East, are actively seeking unique and colorful ceramic products at the fair [4][5] - The presence of first-time U.S. buyers indicates a growing interest in diverse ceramic designs, further expanding the market potential for Chinese manufacturers [4]