Core Insights - Shokz, a Chinese consumer electronics brand, made its debut at the China International Import Expo with the theme "BE OPEN Together Listening," showcasing its core products, innovative technologies, and ESG practices [1][2] - The company presented its flagship open-ear headphones, including OpenDots ONE, OpenFit 2+, OpenRun Pro 2, and OpenSwim Pro, emphasizing its commitment to "open listening" technology [1][2] Product Innovation - Shokz's product lines include ear-clip, ear-hook, and behind-the-neck headphones, demonstrating the application value of open acoustic technology across various scenarios [2] - The OpenDots ONE features a 0.19mm ultra-thin titanium sheet, balancing comfort and stability, while OpenFit 2+ incorporates self-developed ultra-zero silicone and a dolphin arc ear-hook design for enhanced audio performance [2] - The company has filed 1,408 invention patents globally, ranking first in the open-ear headphone sector, and has successfully brought this niche category into the mainstream market, achieving the top position in global sports headphone sales for 2024 [2] ESG Commitment - Shokz's packaging for key products like OpenRun Pro 2 and OpenFit 2+ is made from recyclable paper pulp, using no plastic and incorporating biodegradable materials to minimize environmental impact [2] - The company has initiated the "No Trace Mountain Wild" campaign since 2022, promoting environmental protection among outdoor enthusiasts and collaborating with marathon runner Eliud Kipchoge to support social inclusion for people with disabilities [5] Global and Local Strategy - Shokz follows a "GLOCAL" strategy, balancing global thinking with local actions, and actively collaborates with top international outdoor events, selling products in over 60 countries [5][7] - In the Chinese market, the company engages users through sports events, brand activities, and exclusive stores, recently launching a limited edition color of OpenDots ONE to resonate with local consumer aesthetics [7] Technological Philosophy - The concept of "open listening" not only represents product innovation but also creates a flexible bridge between digital immersion and real-world presence, addressing the modern dilemma of enjoying audio content while staying connected to the environment [8] - Shokz aims to redefine the "audio presence" experience, allowing users to perceive ambient sounds for safety while engaging in various activities, thus pushing the boundaries of open-ear headphones into broader applications [8]