"开门办春晚"向来是总台春晚的传统，从看弹幕、读评论，到如今引入大数据团队进行理性分析，在新技术的加持下，让观众的每一份声音都成为创作 的"能量补充剂"。 总台《2026年春节联欢晚会》总导演 于蕾：我们专门找了大数据的团队，通过完全理性的大数据统计的方式，从网上采集数据，来总结和提炼整个春晚 的几亿用户。他们会喜欢不同类型的东西，他们对春晚不同的节目有不同的评价和诉求。然后我们怎么有不同针对性地去满足不同的客群，大家想要一个 什么样的情绪来迎接新年，来补充自己，作为治愈也好，激励也好。我们都会通过这种理性客观的、新技术下的、新时代下的数据调研，来反向地去投射 和验证，这种方式还是非常有用的。 总台《2026年春节联欢晚会》总导演 于蕾："开门办春晚"，和观众交流的方式要与时俱进。其实观众的意见，对我们是特别大的一种"能量补充剂"。春 晚接受观众意见，40年来一直是这么个传统。从写信的时代，然后到现在的互联网时代，其实现在已经进入了一个3.0时代。 总台《2026年春节联欢晚会》总导演 于蕾：早年间是看网上的评论、意见、弹幕，但现在其实已经海量到看不过来。从去年到今年，我们听取观众意见 的方式，也在随着时代技 ...

Core Viewpoint - The 2026 Spring Festival Gala will continue the tradition of "open-door" participation, utilizing big data to analyze audience feedback and enhance the show's content based on viewer preferences [1][3][5] Group 1: Audience Engagement - The concept of "open-door" participation has been a tradition for 40 years, evolving from written letters to internet-based feedback [1] - The director emphasizes the importance of audience opinions as a significant "energy supplement" for the gala's production [1][3] Group 2: Technological Integration - The gala's team has engaged a big data group to collect and analyze vast amounts of online feedback from millions of users [5] - This data-driven approach aims to identify different audience preferences and emotional needs, allowing for targeted content creation [5]

Core Viewpoint - The 2026 Spring Festival Gala will continue the tradition of "opening the door" to audience participation, utilizing new technologies and big data analysis to enhance audience engagement and feedback [1][3][5]. Group 1: Audience Engagement - The concept of "opening the door" to the Spring Festival Gala has been a tradition for 40 years, evolving from written letters to internet feedback, now entering a 3.0 era with advanced technology [1][3]. - The director emphasizes the importance of audience opinions as a significant "energy supplement" for the gala's production [1][3]. Group 2: Technological Integration - A dedicated big data team has been engaged to collect and analyze data from millions of users, summarizing their preferences and evaluations of different gala programs [5]. - The use of rational and objective data analysis allows the gala to cater to diverse audience emotions and expectations for the New Year, enhancing the overall experience [5].