Core Insights - The rise of short videos and live streaming has made video shooting a necessity in the Chinese market, leading to a continuous increase in the consumption of photography and videography equipment [1] - In June, the transaction volume for related categories on e-commerce platforms grew by over 80% year-on-year [1] - A photography equipment retailer noted that after upgrading their store last March, the display area for action cameras and multifunctional cameras expanded to 50% [1] - Cameras priced between 2000 to 10000 yuan have become popular among young users for social media content creation due to their portability and multifunctionality, with some popular models even selling out [1]