Core Insights - The "cold economy" is gaining traction as temperatures drop across the country, leading to diverse and detailed consumer demands for warmth in various life scenarios [1] - Consumers are increasingly seeking stylish yet functional outerwear for commuting, reflecting a shift from basic warmth to a focus on aesthetics and practicality [2] - The efficient collaboration between 京喜自营 and manufacturing partners has enabled rapid market response and sales growth, capitalizing on consumer trends [10] Group 1: Commuting Needs - Commuters are upgrading their cold-weather gear, looking for outerwear that combines warmth with style, leading to a rise in demand for fashionable and functional jackets [2] - 京喜自营 has launched several high-quality, cost-effective outerwear options tailored to different commuting scenarios, resulting in steady sales growth [2] - Specific products like women's lightweight down jackets and men's camouflage cotton jackets have seen significant sales, with the latter selling over 3,000 units in just 30 days [2] Group 2: Home Comfort - As temperatures drop, there is a noticeable increase in demand for home comfort items such as thermal underwear and slippers, with consumers prioritizing warmth, comfort, and value [4] - The 小熊小兔 cotton slippers have become a bestseller, with over 700,000 units sold in three months, thanks to competitive pricing and quality [4] - Other popular items include snow boots and thick plush socks, indicating a strong market for home-based warmth products [4] Group 3: Outdoor Activities - The demand for outdoor gear has surged as winter conditions create challenges for sports and cycling enthusiasts, necessitating products with enhanced windproof and functional features [8] - Items like the 吉普 three-in-one cotton jacket and touchscreen gloves have gained popularity, with sales exceeding 10,000 units for the gloves [8] - This trend highlights the need for specialized equipment that meets the demands of various outdoor activities [8] Group 4: Health and Safety - With the onset of cold weather and flu season, there is an increased demand for face protection and warmth accessories, leading to a rise in sales of related products [6] - The classic warm 雷锋 hat and children's medical masks have seen significant sales, with the latter selling over 100,000 units in just 25 days [6] - 京喜自营's proactive collaboration with manufacturers has allowed for quick product development and market entry, resulting in successful sales [6] Group 5: Supply Chain Efficiency - 京喜自营 has established a highly efficient supply chain system that integrates trend insights, rapid response, and stable supply, contributing to strong sales across various product categories [10] - The collaboration with quality manufacturing hubs has enabled 京喜自营 to offer a wide range of affordable and high-quality warm products to consumers [10] - The company plans to continue enhancing partnerships with local industry leaders to improve the shopping experience for consumers [10]