Core Points - The 11th Shanghai Public Welfare Micro Film Festival was launched on August 25, 2023, at the Cheng Shifa Art Museum, continuing the theme "Helping Others, Sunshine for Oneself" and introducing the special initiative "See Your Own Power" [1][4] - The festival aims to collect and evaluate outstanding public welfare-themed micro films and short video works, providing a platform for public welfare individuals to share their stories [1][4] - The event is co-hosted by several organizations, including the Shanghai Charity Foundation and Shanghai Film Group, and aims to enhance the professionalism and influence of the participating works [1][4][6] Event Details - The festival will focus on public submissions while also inviting relevant industries, associations, enterprises, universities, and social groups to participate, thereby increasing the quality and impact of the entries [1][4] - The festival has evolved into a significant charitable cultural brand in Shanghai and nationwide, promoting the modern concept that "everyone can be charitable" through the innovative model of "charity + micro film" [4][6] - The event will cover various themes, including extraordinary biographies of ordinary people, current and future issues, and other key topics such as emergency rescue and community rebuilding [8][11] Leadership and Support - The judging panel is led by prominent figures, including actor Huang Xiaoming, emphasizing the importance of sincerity and heartfelt perspectives in public welfare micro films [11] - The Shanghai Film Group is committed to integrating social responsibility with its core business, aiming to empower public welfare through film [6] - The Shanghai First Financial Media Company emphasizes the role of media as a catalyst for good, aiming to evolve the festival's brand image to align with contemporary charitable initiatives [8] Future Aspirations - The festival seeks to broaden communication and collaboration channels, attracting diverse creators to build an open, inclusive, and innovative platform for public welfare film creation [13] - It aims to contribute to the goals outlined in the "Shanghai Charity Development High-Quality Development Implementation Plan (2025-2027)" [13]