惊悚片热映
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节前影院“惊”彩出圈,惊悚片成“流量担当”
Xin Lang Cai Jing· 2026-02-11 19:49
Group 1 - The core viewpoint of the articles highlights the rising popularity of horror films among young audiences during the Chinese New Year holiday, revitalizing the film market in Changsha, which typically experiences a supply gap before the holiday [1][2] - Classic horror film "The Shining" grossed over 20 million yuan within just four days of its release, while "Return to Silent Hill" has surpassed 100 million yuan in box office revenue, indicating strong audience interest [1] - Horror films have taken a prominent position in the screening schedules, with a significant increase in attendance rates, particularly among viewers aged 16 to 35, who make up over 70% of the audience [1][2] Group 2 - The supply side of the market shows that many major comedy, sci-fi, and mainstream films have chosen to release during the Spring Festival, creating a noticeable gap that horror films like "Return to Silent Hill" and "The Shining" have filled [2] - Horror films are typically low to mid-budget productions with shorter filming cycles and quicker capital turnover, making them cost-effective for cinemas and helping to activate non-peak viewing times [2] - Audience demand is influenced by the pressures faced by office workers and students during the year-end period, with horror films providing an outlet for emotional release through their "controlled fear" characteristics [2]