Core Insights - The automotive rental industry is at a critical turning point, facing both opportunities from market recovery and challenges from price competition [3][7] - "去野星球" represents a new approach to break the cycle of low pricing by focusing on value creation and enhancing user experience [3][5] Industry Overview - The "2025 Automotive Rental Industry Innovation Development Conference" highlighted the need for innovation and sustainable development in the automotive rental sector [1] - The conference emphasized the shift from scale expansion to quality improvement within the industry [7] Company Strategy - "去野星球" aims to transform the traditional rental model by integrating RV rental with camping and services, responding to changing consumer demands [3][9] - The company has developed a differentiated competitive advantage through three core areas: smart rental experience, a robust camping network, and comprehensive service support [5][9] Market Potential - The innovative model of "去野星球" has garnered significant attention from industry peers and associations, showcasing the vast potential of the RV rental market [7][9] - The platform's strategy aims to make RV travel a mainstream lifestyle choice, moving from niche to widespread acceptance [3][9]