Core Viewpoint - The competition in the cosmetics industry is shifting from "traffic competition" to "technology competition" [3] Group 1: Industry Changes - In the first half of 2025, there will be at least 30 significant personnel changes among leading domestic and international cosmetics companies [4] - International giants are re-employing technical talents and introducing cross-industry talents to strengthen industry barriers, while local companies are restructuring organizational efficiency by leveraging foreign technical experts amidst talent loss [5][6] Group 2: Personnel Restructuring - The phenomenon of management turnover among domestic leading beauty companies is intensifying, with several core positions currently vacant or temporarily filled [8] - Companies like Proya and Shanghai Jahwa have vacant positions for vice presidents [9] Group 3: Talent Acquisition - Proya is actively bringing in foreign technical talents, with its new Chief Scientific Officer having 27 years of experience at Procter & Gamble [13] - Some companies are promoting internal talents to strengthen organizational resilience, such as Huaxi Biological promoting its global supply chain platform executive director and financial director to vice president [15] Group 4: Leadership and Innovation - International beauty giants are promoting technical talents to integrate deeply into brand operations, while also introducing cross-industry talents to stimulate innovation [17] - L'Oréal's recent appointments of executives with R&D backgrounds signify a shift towards "technology defining brands" [18][19] Group 5: Market Dynamics - The demand for cosmetics is shifting from emotional premium to functional essence, compelling companies to build core competitiveness through R&D breakthroughs and technological barriers [22] - The emphasis on technical talents is reshaping the competitive rules of the industry, moving away from reliance on traffic dividends and marketing concepts [22][23] Group 6: Future Outlook - Companies that master core technologies and technical talents will continue to lead, while brands lacking a technical foundation may struggle to survive [23]