Core Viewpoint - Morgan Stanley has upgraded Pop Mart (09992) investment rating to "Overweight" and raised the target price from HKD 300 to HKD 320, anticipating significant sales and adjusted profit growth for the company in the coming years [1] Financial Projections - The firm has revised its earnings estimates for 2025 to 2027 upwards by 5% to 7%, projecting a year-on-year sales increase of 165% and an adjusted profit increase of 276% for this year [1] - For the next year, sales and adjusted profit are expected to rise by 28% and 29% respectively [1] Valuation and Market Position - Pop Mart is currently trading at a forecasted price-to-earnings ratio of 20 times for the next year, which is considered attractive by the firm [1] Future Catalysts - Anticipated catalysts for future growth include: 1. The release of third-quarter operational data at the end of October 2. Strong sales expected during Halloween and Christmas 3. The anticipated release of the "Labubu & Friends" animation in December 4. The expected launch of Labubu 4.0 in March to April next year [1]