Group 1: Event Overview - The World Antimicrobial Awareness Week (WAAW) aims to raise awareness about antimicrobial resistance (AMR) and promote action among various stakeholders including healthcare workers, policymakers, and the public[6] - WAAW 2024 will take place from November 18 to 24, focusing on the theme "Educate. Advocate. Act Now." to encourage political and financial commitments against AMR[7][16] - The campaign has seen significant engagement, with over 2.7 million exposures and 51,537 interactions on WHO's social media platforms during the event[13] Group 2: Stakeholder Engagement - Nearly 200 stakeholders from human, animal, plant, and environmental health provided feedback for the WAAW 2024 theme through an online survey[7] - The Global Leaders Group (GLG) on AMR emphasized the importance of strong political leadership and accountability in addressing AMR, with a video message released at the start of WAAW[24] - Various internal and external stakeholders, including patient advocacy groups and civil society organizations, were encouraged to participate in WAAW activities, leading to broader engagement[26][36] Group 3: Media and Communication - The Global Antimicrobial Resistance Media Alliance (GAMA) engaged over 150 media members from 30 countries to promote AMR awareness, resulting in a significant increase in media coverage compared to previous years[29][30] - Social media performance metrics showed a total of 1.19 million exposures, surpassing the target of 1 million, with key topics including the misuse of antibiotics and the One Health approach[42] - The campaign generated 10,800 mentions and 143,000 interactions on social media, indicating a substantial increase in public engagement compared to the previous year[48] Group 4: Regional Activities - In Africa, WAAW activities included debates and a mini-football tournament to raise awareness about AMR among students and communities[52][54] - The Americas region highlighted community empowerment initiatives and recognized leaders in AMR through awards, emphasizing the importance of local engagement[65] - Various events across regions aimed to mobilize political capital and investment to combat AMR, with WHO staff participating in discussions and activities[38]