Core Insights - A South Korean matchmaking service has developed a unique approach by using users' reading preferences and their written book reviews to connect singles, which has gained popularity among young people [1][2] Group 1: Company Overview - The matchmaking app named BookBLA was launched in October 2024 and has approximately 6,000 registered users [1] - Users can showcase their reading lists and post reviews, allowing potential matches to gauge their values, beliefs, and moral views before seeing clear personal photos [1] Group 2: User Preferences and Trends - A recent poll by the matchmaking company revealed that 72% of respondents consider "personality and values" as the most important factors when choosing a partner, significantly higher than those who prioritize appearance (13%), family background (3%), humor (3%), or financial status (2%) [2] - Users have expressed that traditional matchmaking apps make it difficult to truly understand others, while BookBLA's focus on reading preferences facilitates better connections [2]