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Omdia:2025年全球PC掌机销量将达到230万台 同比增长32%
智通财经网· 2025-09-19 02:28
Group 1 - Omdia forecasts that global sales of handheld PCs, including Steam Deck, will reach 2.3 million units in 2025, a 32% increase from 1.7 million units in 2024 [1] - By 2029, annual sales of handheld PCs are expected to reach 4.7 million units [1] - Current challenges for PC manufacturers include Windows 11 not being fully optimized for handheld gaming and a lack of generational performance leap compared to leading products like Steam Deck [1] Group 2 - The upcoming new gaming mode in Windows 11 is expected to significantly enhance the user experience for handheld PCs by 2025 [1] - The first Xbox-branded handheld is set to launch at the end of 2025, potentially attracting a broader user base beyond just hardcore gamers [1] - Microsoft is collaborating with AMD to provide semi-custom APU solutions for PC manufacturers, which will help achieve a generational performance leap for handheld devices [1] Group 3 - The handheld PC market coexists with desktop and laptop gaming products, with similar trends observed in Sony's PlayStation Portal [4] - By the end of 2024, PlayStation Portal is projected to achieve over 3% attach rate with PS5 [4] - The launch of Nintendo Switch 2 in 2025 is expected to initiate a new console cycle in the handheld market, with combined sales of Switch 2 and Switch projected to exceed 20 million units [4] Group 4 - Nintendo continues to leverage traditional console strategies for Switch 2, focusing on exclusive content and synchronized marketing to drive sales [4] - However, it is unlikely that Switch 2 will replicate the initial success of the original Switch, as the unique selling point of high-quality mobile gaming has become widespread [4] - The upgrade cycle of Switch 2 presents opportunities for other platform manufacturers and hardware suppliers to attract Switch users to their handheld products [4]