Industry Trends - The motorcycle industry in China is undergoing a transformation, shifting from traditional commuting tools to leisure and social activities, reflecting trends of youthfulness, electrification, and internationalization [1][2] - The motorcycle exhibition at the Qilu Auto Show attracted a significant number of visitors, indicating strong consumer interest and engagement in the motorcycle market [1] Consumer Demographics - Young consumers aged 20-30 are becoming the primary demographic for motorcycle purchases, with many seeking versatile vehicles for both commuting and recreational use [1][2] - The majority of customers consulting and purchasing motorcycles are aged 18-30, highlighting a trend towards younger buyers in the market [2] Consumer Preferences - Young consumers exhibit three distinct characteristics: 1. They conduct thorough research on vehicle specifications and features before making a purchase [2] 2. They desire multifunctional vehicles that balance daily commuting efficiency with performance for leisure activities [2] 3. They view motorcycles as an extension of their lifestyle rather than just a mode of transportation, leading to higher expectations for smart features and driving experiences [2]