Core Viewpoint - The article discusses the success of a multi-functional pillow sold through live streaming, highlighting the effectiveness of "edgy" marketing strategies that leverage human psychology to drive sales, despite the risks of platform bans [5][10][22]. Group 1: Product and Sales Performance - A multi-functional pillow achieved sales of 1 million units within 4 days, setting a record for short-term sales in the pillow category [7][10]. - The company behind the product, Nantong Bizan Textile Co., Ltd., was established only a year prior and has quickly adapted to the live-streaming sales model [12][13]. Group 2: Marketing Strategies - The marketing approach involved hiring young female hosts who used suggestive language and actions to attract viewers, demonstrating a deep understanding of algorithms and consumer behavior [10][13]. - The success of this strategy has led to a proliferation of similar "edgy" marketing tactics across various product categories, indicating a trend in the industry [22][24]. Group 3: Industry Implications - The article suggests that the rise of "edgy" content in live streaming reflects a broader shift in consumer engagement strategies, where traditional methods are becoming less effective [13][26]. - Despite regulatory efforts to curb such practices, the inherent appeal of "edgy" content continues to drive traffic and sales, creating challenges for platforms in managing content [26][27].