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新华社经济随笔·四中全会精神在基层|多地商场冷落,“华南第一商圈”为何人流熙攘?
Xin Lang Cai Jing· 2025-11-01 12:22
Core Insights - The article highlights the contrasting situation of the Tianhe Road commercial district in Guangzhou, which continues to attract large crowds despite the rise of online shopping, showcasing its resilience and appeal in the face of e-commerce challenges [2][3]. Group 1: Commercial District Performance - Tianhe Road commercial district, known as "the first commercial circle in South China," spans approximately 2.8 kilometers and houses 25 large commercial complexes with over 10,000 merchants [2]. - The average daily foot traffic in the Tianhe Road commercial district is about 1.5 million, indicating strong consumer engagement and spending power comparable to online platforms [3]. Group 2: Strategies for Attracting Consumers - The district's success is attributed to a shift in business strategy, focusing on enhancing consumer experience rather than merely collecting rent from merchants, aiming to transform into a "super experience center" [4]. - Merchants in the district emphasize offering unique products that cannot be found elsewhere, with many first stores in South China and China opening in the area, thus attracting customers seeking exclusive items [5]. - The physical space of the commercial district has been expanded to include attractions like aquariums and climbing gyms, transforming shopping into a multifaceted urban lifestyle experience [6]. Group 3: Enhanced Services and Government Support - The Tianhe district has improved service offerings, such as pet-friendly spaces and multilingual support for international visitors, enhancing the overall shopping experience [7]. - The local government has streamlined processes for merchants, reducing bureaucratic hurdles and fostering a collaborative environment between government, business associations, and enterprises, which has led to a vibrant and orderly commercial ecosystem [8].