Core Insights - The integration of educational services and the cultural tourism industry in Shanghai marks a new phase with the rebranding of Shanghai Education Supermarket members to "Jinjiang Hui" members, aiming to create a comprehensive service ecosystem for nearly one million students and diverse consumers in Shanghai [1] Strategic Collaboration - The membership system upgrade represents a significant outcome of the deep collaboration between "Jinjiang Hui" and Shanghai Education Supermarket, leveraging over 10,000 hotels, tourism projects, and dining resources globally to combine educational and tourism consumption [3] - The precise user profiles developed by Shanghai Education Supermarket complement the "Jinjiang Hui" tourism industry chain, establishing a data foundation and scene support for a new "education + tourism" consumption ecosystem [3] Benefits Upgrade - Former Shanghai Education Supermarket members will receive corresponding "Jinjiang Hui" membership levels and benefits, including a 7.5% discount on hotel bookings for students, as well as multiple rewards such as point redemption and in-store perks [4] - The points from the original Shanghai Education Supermarket will be proportionally updated to "Jinjiang Hui" points, allowing members to accumulate points based on their membership level across various consumption scenarios [4] Scene Extension - The upgraded membership system will create a "campus-city-global" three-tiered rights scene, providing members with immediate consumption rights in fresh food, learning supplies, and convenience services, as well as high-end travel benefits like hotel stays and Michelin restaurant discounts [5] - The combination of high-frequency essential needs and low-frequency high-value benefits aims to meet the daily consumption needs of students while stimulating potential consumption willingness [5] - The collaboration between Shanghai Education Supermarket and Jinjiang Hui is expected to yield a value-added effect of "1+1>2" by the new semester in 2025, enhancing the consumption experience for nearly one million students and over 200 million Jinjiang Hui members [5]