Core Points - The European Commission has proposed a reform to address the long-standing issue of cookie pop-ups that have troubled European internet users, aiming to create a more convenient online experience [1][3] Group 1: Reform Details - The reform is part of the EU's "Digital Package Reform" and aims to simplify digital regulatory rules while balancing user privacy protection and online convenience [3] - Users will be able to set global cookie preferences at the browser level, eliminating the need to click "accept" or "reject" for each website [3] - The reform will be implemented in phases, starting with a simplified "yes/no" option for cookie prompts, reducing user operational costs [3] Group 2: Compliance and Implementation - Websites will be required to adhere to user cookie choices for at least six months and are prohibited from displaying unnecessary cookie banners for "harmless purposes" like website traffic statistics [3] - The European Commission noted that the current prevalence of cookie pop-ups leads users to make quick, uninformed choices rather than genuine privacy decisions [3] - The proposal is currently in the legislative process and requires approval from the European Parliament and the 27 EU member states before it can take effect [3]