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数字化手段在消费帮扶中的应用
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聚力焕新!广东区域协作消费帮扶产品交易中心线上平台推介会圆满举办
Nan Fang Nong Cun Bao· 2026-01-28 01:07
Core Viewpoint - The Guangdong Regional Cooperation Consumer Assistance Product Trading Center successfully held an online platform promotion meeting, aiming to enhance the connection between assistance products and market channels, thereby promoting efficient sales and distribution [2][4]. Group 1: Platform Features and Development - The online platform has attracted over 90 merchants and listed more than 5,000 assistance products, featuring functions such as customized corporate welfare, diverse marketing tools, and transparent settlement processes [8][9]. - The platform aims to simplify the onboarding process for merchants and enhance the efficiency of product sales through flexible cooperation models [12][13]. Group 2: Collaboration and Marketing Strategies - The trading center collaborates with the "People's Selection" live e-commerce channel under the People's Daily to boost brand exposure and sales of assistance products [17][18]. - The manager of a local e-commerce platform shared experiences on promoting agricultural products through content e-commerce and social media, indicating plans to deepen collaboration with the trading center [21][23]. Group 3: Event Participation and Future Plans - The event attracted representatives from various sectors, including merchants, purchasing companies, e-commerce institutions, industry associations, and media, facilitating business connections and consultations [28][30]. - The trading center plans to optimize user experience in the coming year, focusing on expanding corporate welfare procurement and connecting with authoritative media and e-commerce channels to build a new ecosystem for consumer assistance [36][42].