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云南红河“九红”入杭推介
Mei Ri Shang Bao· 2025-09-28 00:12
Group 1 - The "Nine Reds" brand from Honghe, Yunnan, was introduced in Hangzhou, aiming to leverage the local market's consumption vitality and digital trade advantages [1][2] - The "Nine Reds" brand includes various ecological products such as red vegetables, red fruits, red flowers, red rice, red livestock, red wine, red sugar, red medicine, and red tea, emphasizing health and local culture [1][2] - The event was supported by government agencies from both regions, highlighting the commitment to enhance economic cooperation and provide a favorable business environment for enterprises [2] Group 2 - Red River's agricultural output ranks among the top in Yunnan, with a focus on e-commerce and cold chain logistics for product export [2] - A collaboration agreement was signed between multiple companies to establish a physical exhibition area for "Nine Reds" products in Hangzhou, enhancing local visibility [2][3] - Future plans include partnerships with local supermarkets and e-commerce platforms, launching three main online sales areas, and setting up offline counters to increase product accessibility for consumers [3] Group 3 - A digital brand incubation center will be established to utilize AI marketing technology for market analysis and product selection, enhancing the digital service chain for "Nine Reds" [3] - The collaboration aims to create a "48-hour direct delivery" channel for specialty products to the RCEP market, potentially reducing logistics costs by over 30% [3] - A talent exchange mechanism will be developed to facilitate training programs that promote brand integration and operational experience sharing between Hangzhou and Honghe [3]