Core Viewpoint - Weibo has officially announced its partnership with the Central Radio and Television Station as the official video copyright partner for the 2026 Spring Festival Gala, marking the 12th consecutive year of collaboration, aiming to enhance user experience through innovative interactions and digital engagement [1][9]. Group 1: Partnership and Collaboration - Weibo has been a deep collaborator with the Central Radio and Television Station for 12 years, celebrating a milestone that signifies a complete zodiac cycle [5][16]. - The partnership aims to provide users with real-time, engaging, and fresh experiences during the Spring Festival [1][9]. Group 2: User Engagement Activities - Weibo is launching a nationwide "Adopt a Star Horse" activity, featuring over 400 celebrities and 300+ drama and variety show IPs, allowing users to adopt star-themed horses and participate in interactive games to win rewards [2][12]. - From New Year's Eve to the first day of the new year, Weibo will host the largest online "red envelope distribution" event, with over 100 celebrities participating to create a lively social atmosphere [3][13]. Group 3: Cultural Impact and Social Engagement - The collaboration has transformed the Spring Festival Gala into a "national interactive celebration," enhancing its cultural and social influence through social media engagement [6][18]. - Weibo has become a central hub for emotional connection among millions of viewers, facilitating real-time participation and content creation during the gala [7][19]. Group 4: Historical Context and Achievements - In the previous year, Weibo's collaboration with the Spring Festival Gala resulted in 657 trending topics, 820 celebrity New Year greetings, and 18 viral moments, showcasing its role as a significant platform for audience engagement [5][17]. - The partnership has evolved the viewing experience from passive watching to active participation, reflecting the changing dynamics of media consumption [16][18].