Core Insights - In 2025, the Chinese tourism market is entering a new phase of deep differentiation, with intensified consumption stratification and highlighted supply-demand contradictions, shifting the competitive logic from extensive expansion to refined operations [1] Company Performance - Xiyu Tourism reported a third-quarter revenue of 173 million yuan, a year-on-year increase of 4.07%, and a net profit attributable to shareholders of 87.36 million yuan, up 1.65%, demonstrating robust operational strength amid industry fluctuations [1] - The company is focusing on high-quality development in response to the upgraded consumer demand in the tourism sector, emphasizing service as a value interpretation and enhancing its competitive advantage through brand building, service upgrades, and innovative business models [1] Brand Building and Marketing - Xiyu Tourism is leveraging distinctive activities as marketing tools, enhancing brand penetration during key festive periods, and increasing promotional efforts for scenic spots to boost brand awareness and influence [1] - The company organized a series of activities for the National Day and the 70th anniversary of the Xinjiang Uygur Autonomous Region, integrating national sentiment and local culture into the tourism experience [1] Service Quality and Innovation - Continuous improvement in service quality provides a solid guarantee for visitor experience, with Xiyu Tourism focusing on both "hard facilities" and "soft services" to create a high-quality tourism environment [2] - The company is optimizing on-site management processes and conducting special maintenance on core amusement facilities, while also offering one-stop intelligent services through the "Travel Xiyu" digital platform [2] - Xiyu Tourism is innovating its business model by deeply exploring regional cultural values and promoting the integration of "culture + technology + performance," creating immersive experience projects that enhance visitor engagement and cultural appreciation [2] Market Trends - The Xinjiang tourism market has experienced "phenomenal" growth this year, with 210 million tourist visits through online travel agency platforms in the first three quarters, a year-on-year increase of 32.29%, and total transaction volume exceeding 45 billion yuan, up 22.09% [3] - For the winter season, it is expected that online travel agency transaction visits in Xinjiang will reach 70 million, a 33% increase, with transaction amounts projected to hit 12 billion yuan, up 28%, potentially setting a record for winter tourism in Xinjiang [3] - Xiyu Tourism is well-positioned to continue releasing growth potential in the Xinjiang cultural tourism market due to its deep control over regional resources, precise response to consumer demand, and ongoing enhancement of operational capabilities [3]