Core Insights - The new promotional slogan for Shanghai's cultural tourism in 2025 is "This is Shanghai," officially launched on July 15 [1] Tourism Statistics - In the first five months of 2025, Shanghai received over 3.396 million inbound tourists, representing a year-on-year increase of 37.7% [1] - Among these, foreign tourists accounted for 2.543 million, marking a significant year-on-year growth of 55.1% [1]