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金钟响彻成都,顶级IP如何重塑“城市经济学”
Mei Ri Jing Ji Xin Wen· 2025-10-29 11:36
Core Insights - The collaboration between the Golden Bell Award and Chengdu represents a significant cultural and economic integration, showcasing the potential of cultural events to drive urban development and economic benefits [3][8][10] Group 1: Economic Impact - The event attracted nearly 400 competitors, around 100 artists, and over 1,500 music industry professionals, leading to an upgrade in cultural tourism consumption in Chengdu [5] - Chengdu has successfully combined the event with its cultural tourism resources, creating music-themed tourism routes and engaging over 200,000 citizens and tourists through more than 80 events [5][6] - The music industry in Chengdu has seen substantial growth, with over 3,600 music enterprises and an industry output value exceeding 600 billion yuan by 2024 [5][6] Group 2: Cultural Development - The Golden Bell Award has acted as a powerful "industry magnet," facilitating the connection of resources, information, capital, and projects, thus transforming cultural reputation into tangible industry clusters and investment confidence [5][6] - The award has enhanced Chengdu's image as an "International Music Capital," creating a long-term asset that cannot be measured by short-term economic indicators [5][6] Group 3: Structural Advantages - Chengdu's robust industrial system, with 108 professional performance venues and over 23,000 commercial performances in the first nine months of the year, provides a solid foundation for hosting major events [7] - The city benefits from a rich talent pool, with 65,000 music creators and institutions like Sichuan Conservatory of Music contributing to the development of the music industry [7] - Supportive policies have integrated the music industry into Chengdu's strategic urban development, ensuring a long-term partnership with the Golden Bell Award [7][10] Group 4: Cultural Ecosystem - Chengdu's vibrant cultural atmosphere, characterized by diverse music venues and public performances, fosters a strong audience base for the Golden Bell Award [7] - The relationship between the city and cultural IPs is evolving into a strategic partnership, emphasizing the need for cities to actively engage in the value creation process of cultural events [10][11]