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依托避暑游、文化游、亲子游等多元业态 河南交出暑期文旅亮眼答卷
He Nan Ri Bao· 2025-08-26 23:19
Group 1 - The summer tourism season of 2025 has concluded, with Ctrip's report indicating that Zhengzhou has entered the "Top 9 Domestic Surrounding Travel Destinations" due to its stable tourist attraction [1] - Nearly half of domestic tourists opted for long-distance travel this summer, with a more rational consumption structure, while Zhengzhou's hotel orders increased by 4% year-on-year, highlighting its appeal to surrounding tourists [1] - Zhengzhou's main tourist sources are concentrated in the Beijing-Tianjin-Hebei region and within the province, with top source cities including Beijing, Shanghai, Luoyang, Nanyang, and Zhoukou [1] Group 2 - Ctrip's report shows that parent-child orders accounted for 35% of bookings this summer, with car rentals becoming the mainstream travel method for families, and Zhengzhou emerging as a popular self-driving destination [2] - The overall tourism performance in Henan province is strong, with Luoyang's hotel orders increasing by 14% and Kaifeng's orders surging by 66% year-on-year, driven by cultural tourism attractions [2] - The trend of "cooling" as the primary keyword for tourism this summer aligns with Henan's potential for summer vacation resources, with counties like Ruzhou and Dengfeng offering new cooling vacation options [2] Group 3 - The report indicates a "dual heat" trend in inbound and outbound tourism, with inbound tourist numbers reaching 38.05 million, a 30% year-on-year increase, and major inbound destinations including Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu [3] - Zhengzhou, as a central transportation hub, has the potential to further tap into inbound tourism, leveraging its airport and cultural IP [3] - Henan residents' outbound travel preferences align with national trends, favoring short-distance island vacations and chartered trips within a three-hour flight radius [3]