Core Insights - The launch of the "Analects" theme by Zebra Encyclopedia marks a significant addition to its literary line, following the "Records of the Grand Historian," utilizing a new learning model that combines classic literature with movie-quality 3D animation and AI interaction [2][3] - The project involved over 2,000 hours of research and development, with a production cost of approximately 10 million yuan, highlighting the company's commitment to high-quality content [2][7] Group 1: Product Development - The "Analects" theme was developed over two years, with extensive user research indicating strong parental interest in this classic text as a resource for teaching classical Chinese [3][4] - The team faced challenges in making the "Analects" engaging due to its fragmented dialogue format, leading to a decision to prioritize historical and literary accuracy over entertainment value [3][4] - A "dual narrative method" was innovated to present Confucius's life and thoughts, focusing on themes such as "learning" and "education" while integrating historical context [4][6] Group 2: Production Standards - Zebra Encyclopedia established a dedicated production line for literary themes, involving 24 processes and requiring over 1,070 hours for 3D rendering, resulting in 585 3D models and 230,000 frames of animation [7] - The average production cost for a literary product is around 10 million yuan, with a production cycle extending to 68 weeks, reflecting the high standards of content creation [7] Group 3: Market Performance - Since its establishment in 2022, Zebra Encyclopedia has gained 6.26 million users across 863 cities, with a 30-day retention rate of 80% and a repurchase rate of 35% [9] - The "Astronomy" theme has the highest user count at 360,000, while the "Records of the Grand Historian" theme has over 77,000 users, both demonstrating high engagement rates [9] - Future plans include expanding the literary product line with additional classic works, aiming to enhance user growth through quality content and global outreach [9]